RM Global Consulting, which is one of the top consultancy companies in India, has dedicated Primary Researchers who make Primary Research easy to save the cost and time of our esteemed clients.
In Primary Research, the researcher is directly involved in the Data Collection Process instead of depending on data collected from previously done research. Primary research is also known as field research.
Primary Research Methods
- Interviews (telephone or face-to-face)
- Surveys (online or mail)
- Questionnaires (online or mail)
- Focus groups
- Visits to competitors’ location
- Data Analysis
Primary research is extremely important for businesses or organizations because it helps them to gather first-hand information about the needs of the market. The findings from primary research provide great insights and they usually inform product development and similar changes in organizational policies.